SEO content is king, no one wants to be on page 2 of Google. As popular as Google is, if it can’t be found on the first page, it doesn’t exist as far as some people are concerned. In fact, page 2 of Google might just be the perfect place to hide a dead body, but don’t actually do that, hire a digital marketing agency that can boost SEO for your business instead.
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What is SEO?
You’re reading it right now, it’s everywhere on the internet. SEO (or Search Engine Optimization) is the act of creating and optimizing content with certain keywords so that it appears higher on the list when someone uses a search engine to look for a service online.
If you have a business and you want to increase traffic, sales, brand awareness or practically any goal, then it’s worth investing in the expertise of a digital marketing agency that understands SEO and its continuous evolution inside and out. They know the techniques and strategies to use to get your website higher up on the search engine list.
SEO Technique Examples
For example, typing a keyword such as seo essex into a search engine like Google will give you results for SEO services and marketing agencies based in Essex. You may also find agencies outside of Essex that do work for clients based in that county too.
These agencies will have made sure to include these keywords somewhere within their website and places outside their website too. This includes titles and meta descriptions, which are the first thing you see when results are displayed on a search engine.
These titles and meta descriptions are an opportunity to add in some SEO keywords, which the computer brain behind the search engine likes.
Another commonly used technique, known as backlinks, is to link resources from one website to another via articles – like this very article you’re reading now (how meta!).
SEO, Hashtags, and Other Tricks
SEO could in theory be compared to something like hashtags found on social media platforms like Instagram or Twitter. Hashtags are the traditional method used by social media accounts to attract the attention of an audience who are browsing certain topics. It helps them find the information they want quickly.
You could also compare it to the feature of using speech marks on Google. If you didn’t know about this old trick already, if you are searching for an exact phrase, you can type it within speech marks to filter out other less relevant results from the search engine.
There are a few other methods to get specific results like using the minus (-) symbol to exclude results or including a specific website URL, but they’re a bit complicated and time-consuming for the average user, which is why an SEO strategy is preferred instead. It makes searching easier and it helps businesses become noticed.
Another tip for finding exactly what you want is to omit common words and just type the most important and specific parts, which is why SEO keywords and hashtags can sometimes appear somewhat lacking incorrect grammar.
SEO Origins
Though it sounds like quite a recent development, SEO has been a thing for as long as 20 to 30 years. That kind of lasting power alone should tell you how important it has been for changing the way advertising is done.
In January 1996, Bill Gates wrote an essay that coined the phrase “Content is king”. This has now gone on to be true of SEO and SEO content.
As the most popular search engine and formerly most popular website (TikTok has just taken over), most SEO is designed with Google in mind. The search engine has become popular enough to expand to a technology company, phones, operating systems, the most used internet browser (Chrome) and it’s even invaded our vocabulary – “Just Google it”.
Combining SEO for Maximum Results
Whilst SEO is incredibly important, for an even bigger bonus, search for a full-service digital marketing agency. They can offer you additional services on top of SEO – some you may not have realised you needed.
SEO goes hand in hand with content writing, website design, layout and graphics, so you may want to consider full optimization. You don’t just want people to find you, you want to keep them with you too.
