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Digital Marketing Write For Us

Digital Marketing is a section of marketing that uses the Internet and online digital technologies, such as desktops, mobile phones, and other digital television and stages to promote products and services. And also, Its development in the 1990s and 2000s changed the way brands and businesses use technology for marketing. Therefore, As digital stages become more and more integrated into marketing plans and daily life, and people all the time more use digital devices instead of visiting physical stores, they dominate the marketing campaigns. digital marketing with combinations of search engine optimization (SEO).

Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-Driven Marketing, Ecommerce Marketing, Social Media Marketing, Social Media Optimization, Marketing By direct e-mail, display advertising, electronic advertising. Books, optical discs and games have become commonplace. Digital marketing extends to non-internet channels that offer digital media such as TV, cell phones (SMS and MMS), reminders and call waiting for tones. The expansion of non-Internet channels distinguishes digital marketing from Internet marketing.

What is digital marketing

Digital marketing, also known as marketing or online marketing, is a form of marketing that takes advantage of new media and technological and digital advertising channels such as the Internet, mobile communications or the Internet of Things. Connecting the power of technology, you can create personalized products and services and measure everything that happens to improve your experience.

So for me, digital marketing is a radical breakthrough in marketing, thanks to technology that helps us strategize. These strategies are achieved through personalized products and differentiated messages. Big data, measurability, and exponential power over traditional media have ushered in a true revolution in the marketing and advertising industry.

Thanks to big data in digital marketing, for example, there are apps like Netflix or Amazon that always know what to recommend. Or, through email marketing and customer journey tracking, we can track leads to reach them again through remarketing or retargeting.

What is marketing, personal definition

This philosophy defined marketing in the 1980s, and that’s when I learned it. It seems relevant to this day, as does the philosophy of a product manager.

I would trade market research for big data and product marketing for design thinking, prototyping, UX, and lean startups so that marketing and product travel at consumer speed.

What is Direct and Interactive Marketing

And also, People in the know say direct marketing is a form of marketing that aims to find answers and build strong customer relationships for mutual benefit.”

Direct marketing is a strategic marketing vision. Therefore, customer uses all available means of communication and advertising. Therefore, goal is to identify stakeholders and facilitate quick response and development of the client-company relationship. This brings us closer to what we call digital marketing.

Direct marketing has found a great ally on the Internet and has peaked with the advent of new technologies. In addition, the ability to measure and create personalized services tailored to customer needs at a low cost.

Benefits of digital marketing

With the properties that the Internet brings with digital marketing, we can highlight the following benefits.

Digital marketing is:

Global: Once your product is posted online, it will be available to everyone from anywhere in the world.

Interactive: Therefore, Internet is a two-way communication network, just like digital marketing. Thus, the interaction between companies and consumers was maximum, especially after the publication of the RRSS.

Perfectly Measurable: And also, Data is no longer based on lengthy and costly market research. However, Now they are instantly collected by tracking the actions taken by the user directly on the Internet. This allows for the acquisition of personal data, preferences, and usability, which allow for more effective interventions when properly analyzed and managed.

Hypersegmentation: Many more marketing campaigns can be diversified due to any information collected about internet users. And also, We can strive for more and more definite and definite goals. And also, We are currently segmenting campaigns by integrating new geographic and temporal variables and access systems.

Digital Marketing Tools, Strategies & Tactics

For me, there are three main areas of activity in digital marketing: first, attracting qualified traffic to the Internet, And also, performed by a traffic manager or digital trader; The second is to convert this traffic into actions that a traffic manager usually works on, even with knowledge of Conversion Rate Optimization, although in large teams it is in the hands of the UX product development team; Finally, there is the role of digital analyst or web analyst, which measures and identifies what the opportunities and challenges are. This working group plays a fundamental role in digital marketing, but there are many other disciplines in which we work to develop digital marketing strategies and tactics:

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