Marketing

The scope for digital marketing has grown massively over the past decade. Where years ago the website was the be-all and end-all of one’s online presence, firms now find themselves…

Media monitoring helps manage your brand’s image on social media. It makes use of helpful tools as they provide information about marketing initiatives, campaigns, competitors, and the industry itself. Now…

Innovation: what is it, really? Innovation is largely a matter of adopting a different perspective; it isn’t so much about new tech, but rather how it is applied. Being creative…