Product Mix Write For Us
Product Mix Write For Us: To raise the student’s understanding of marketing and related topics, the notion of product mix is introduced to them. The notion is presented to the students at Vedantu in an understandable way to make it simpler for them to grasp. They may also access various additional free study materials on the Vedantu website.
Why Do You Use the Term “Product Mix”?
Product Mix, also known as Product Assortment, describes the variety of goods a business provides to its clients. For instance, a business may sell several product lines that are pretty similar, such as toothpaste, toothbrushes, mouthwash, and other comparable goods.
These are all grouped under the same brand. As opposed to this, a corporation can have a variety of other product lines that starkly contrast with its clothes and drug products.
Characteristics of a Product Mix
#1 Width
A company’s width, sometimes referred to as breadth, is the number of product lines it offers. For instance, the product lines offered by Kellogg’s are as follows: (1) Ready-to-eat cereal; (2) Pastries and morning snacks; (3) Crackers and cookies; and (4) Frozen/Organic/Natural foods.
#2 Length
Think of a vehicle manufacturer with two automobile product lines as an illustration (3-series and 5-series).
#3 Depth
The quantity of variants within a product line is referred to as depth. In keeping with the car company example from earlier, the 3-series product line may include various options, including coupe, sedan, truck, and convertible.
#4 Reliability
The consistency of a product line relates to how closely linked they are to one another. It speaks to how they are produced, used, and distributed.
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