If you’re just getting started with eCommerce, now is a great time to launch your business and begin selling online.
The scope of eCommerce is ever-expanding, with online shopping becoming increasingly common among consumers. According to statistics from Statista , there are almost 600 million people who shop online regularly and that number continues to grow. This means it’s an ideal time for businesses operating in this niche the take their operations to the next level!
However, eCommerce is a cut-throat industry. In order to stay ahead of your competitors, you need to find new ways to stand out and drive sales. Otherwise, you risk being left behind in the dust.
In order to get your eCommerce strategy up to scratch, it’s important that you’re able to identify which aspects of your business require improvements, beginning with your conversion rates.
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What Do You Mean by Conversion Rates
Conversion rate is a measure of how likely users are to complete a specific action on your site. It’s an essential metric that can help you understand what’s working and what’s not, as well as inform your decisions moving forward.
With that said, conversion rate optimization (CRO) is a continuous process of testing, analyzing, and iterating to increase the percentage of website visitors that take action after viewing your page.
The majority of businesses fail to see measurable ROI on their e-commerce efforts because they’re not following best practices for CRO. Remember, your visitors don’t care about the technical details behind your pages. They simply want to see what you have to offer in a simple, convenient way.
Don’t get us wrong; improving user experience and adding new features are both very important for any type of business in any stage of the game. However, optimizing conversion rate will have a direct impact on the number of sales you make every day.
As such, retailers must know their conversion rates across all key performance indicators (KPIs) — from views, to likes, to purchases. Luckily, there are plenty of ways to optimize conversion rates for your online store.
Let’s take a look at six great eCommerce tips you can use to improve your conversion rate:
1. Offer Great Customer Service
The first thing to check off your list of eCommerce conversion rate strategies is to offer great customer service.
When conducting online product research, customers often have questions or issues that they aren’t able to resolve through the website alone. In this situation, customers are likely to turn to customer service for help. If you don’t have a solid reputation for stellar customer service within the eCommerce space, you risk losing a lot of potential sales as a result of unhappy customers.
By prioritizing your customer service, you can make sure that every customer who reaches out to your business receives a prompt and courteous response.
2. Run Effective Advertising Campaigns
A great way to improve your eCommerce conversion rates is to run effective advertising campaigns.
As with offline businesses, advertising is a crucial part of any eCommerce business. These advertising campaigns allow you to highlight your products and drive targeted traffic to your website. By running campaigns on platforms like Google AdWords, Facebook Ads, and Instagram, you can reach targeted audiences who are likely to become customers.
Note that advertising campaigns can be expensive, so it’s important to make sure that the budget you’ve allocated to these campaigns is well spent. This means that you need to make sure that your ads are well-optimized, driving high-quality traffic to your site.
If you want your ad spend to be effective, you need to make sure that your ads are personalized, engaging, and easy to understand. If your ads don’t click with the audience, they won’t click on your products.
3. Make Your Website User-Friendly
Next, you should focus on improving your website’s user-friendliness.
The best way to do this is through usability testing. This is a process where you sit down with a few customers and try to complete various tasks on your website using a prototype.
By testing your website on real people, you can identify areas that require improvement, like confusing layouts and outdated information. This will help you make sure that your website is as easy as possible to navigate and you will effectively reduce the chance that customers will become frustrated and leave.
4. Add Live Chat Functionality
A great way to further improve your customer service is to add live chat functionality to your website. This will make it easy for customers to get in touch with your business as quickly as possible, so that any issues can be resolved promptly.
By adding this functionality to your website, you also make it clear that your business prioritizes customer service, which can be a major differentiator in such a competitive industry.
5. Create Compelling Content
Another important eCommerce conversion rate strategy is to create compelling content.
By creating content that resonates with your customers, you can help to drive more consistent, long-term traffic to your website. This can help to reduce the number of one-off purchases, and drive more overall sales to your business.
You can use a variety of content types to engage your audience, including blog posts, videos, and images.
6. Offer A Money-Back Guarantee
Last but not least, you should consider offering a money-back guarantee.
By offering a money-back guarantee, you make it clear to customers that they are protected in case something goes wrong. This further increases the trust your customers have in your brand and can help to drive more sales as a result.
However, to ensure that you’re still profitable, you should set a reasonable time limit for customers to request a full refund. This ensures that you’re not losing money on customers who don’t fully appreciate your products.
In Summary
At the end of the day, eCommerce is a numbers game. The more people you reach and the more likely they are to buy from you. By following the tips outlined in this article, you can significantly improve your conversion rates and sales.
All the same, it’s important to remember that the eCommerce industry is highly competitive, so it’s important to keep up to date with the latest trends and technologies to stay ahead of your competitors.
